With more than 200 million businesses on Instagram, the excitement surrounding the platform continues to grow. Instagram, with its highly visual format, provides biotech companies with a powerful means of showing off their latest innovations while building awareness among a broader audience. By utilizing Instagram effectively for business growth and engaging both scientists and the general public, biotechnology companies can leverage the platform as a crucial asset to enhance their brand and extend their reach into new markets.
This article elaborates on five ways that biotech companies can use Instagram’s potential to present their innovations in a digitally driven world. Read on for more details.
Contents
- 1 Develop Your Audience: Building the Foundation for Instagram Success
- 2 Share Visual Content of Breakthroughs and Innovations
- 3 Draw In the Audience Through Educational Content
- 4 Collaborate With Influencers and Industry Leaders
- 5 Highlight Milestones and Achievements Through Instagram Campaigns
- 6 The Bottom Line
Develop Your Audience: Building the Foundation for Instagram Success
Biotech companies looking to maximize Instagram’s potential must first build an active and engaged following. Without an audience of their own, even groundbreaking content may struggle to have any noticeable effect. However, getting more followers may prove challenging without support from a trusted Instagram growth service that specializes in organic growth. By using these services, biotech companies can expand their reach more efficiently.
Utilizing well-rounded growth services ensures companies attract authentic followers interested in their innovations. Targeting specific demographics enables biotech companies to focus more time and energy on creating content, rather than manually building an audience base. Once this has been accomplished, their content will easily reach broader audiences with higher engagement scores than before.
Instagram’s visual nature makes it the ideal platform for biotech breakthroughs to be showcased visually. For instance, biotech companies can promote new devices, therapies, or research milestones that require visual content for promotion. High-quality pictures, graphics, and short videos help simplify complex scientific topics to make them accessible to a broader audience.
Biotech companies can use Instagram Stories to give followers an in-depth glimpse of their research processes, giving followers access to behind-the-scenes footage of laboratories and lab operations. Also, time-lapse videos showing experiments or pharmaceutical production processes may generate excitement around ongoing projects while simultaneously entertaining, educating, and engaging followers.
Draw In the Audience Through Educational Content
Biotech companies can use Instagram as an effective channel to connect with their target audiences through education. By distilling complex scientific topics into bite-sized posts that resonate with followers, biotech companies can also show thought leadership within their industry. They can share infographics that explain the mechanisms of specific treatments, the processes involved in clinical trials, or the significance of particular research in enhancing their followers’ understanding.
Instagram’s carousel feature offers businesses an effective way to deliver step-by-step explanations or narrate stories across multiple slides, making it ideal for educational purposes. Biotech companies may also host Q&A sessions or webinars using Instagram Live to give audiences access to experts directly.
This approach serves to inform and engage audiences about company innovations while building trust between them. Engaged followers who understand your content are more likely to share it, further increasing the reach of your company.
Collaborate With Influencers and Industry Leaders
Influencer marketing can help biotech companies expand their Instagram presence by collaborating with influencers who hold credibility within health, science, or tech fields. These influencers already have engaged audiences that follow cutting-edge medical innovations and tech developments.
For instance, a biotech company developing new cancer therapies could partner with a prominent doctor or patient advocate with an engaged following, who could then share personal stories, insights, reviews, or experiences. Such collaboration would boost credibility and generate interest for everyone involved.
It’s also a good idea for biotech companies to collaborate with industry leaders, academic institutions, and healthcare professionals in creating relevant content. This could involve interviews with key figures in the biotechnology industry or expert discussions of emerging biotechnologies.
Additionally, biotech companies can use interactive campaigns such as polls, quizzes, and contests to further engage their target audiences. For instance, when developing new medical devices, they might ask followers to vote on names for them or submit questions for researchers working on them. Such activities allow their target market to feel engaged with what’s going on within their company and create a sense of community among them.
Highlight Milestones and Achievements Through Instagram Campaigns
Biotech companies can use Instagram campaigns as an invaluable way of sharing milestones and achievements that mark important moments in their journey, be they receiving FDA approval for new drugs or conducting successful clinical trials, by providing real-time updates to their followers.
Biotech companies should develop an ongoing series of posts surrounding each major announcement for maximum engagement with followers. This could encompass teaser posts, the main announcement, and follow-up content that offers context about its significance for both the company and its target audiences. By creating anticipation while offering context, biotech companies can build excitement and keep followers engaged throughout.
The Bottom Line
Instagram provides biotech companies with an effective platform to showcase their innovations and form stronger relationships with their audiences. By sharing visual content and educational materials directly with their followers and collaborating with influencers, biotech companies can uncover opportunities for both scientific and non-scientific users within their audience.
However, building up followers through quality Instagram growth services will allow companies to maximize their reach. Following such strategies allows biotech companies to successfully boost their online presence while engaging with their target demographic in meaningful ways.
